1975-1981 Studio One Posters

I’ve been collecting Sports Illustrated posters for many years.  I’ve tracked every football and baseball SI poster made from 1968 to 1988 as best I could (including undisclosed variations.)  From this passion, I’ve found that the most difficult posters (on average) to obtain are the Studio One produced posters from ’75 to ’81′ish.  Studio One held the primary production rights for Pro sports posters from approximately 1975 to 1977.  They ushered in the now famous white border look that endured from the late ’70′s  through much of the ’80′s.

Unlike Sports Illustrated, Studio One primarly distributed their posters via mail order with ads in various sports related publications.  This was relatively standard practice at the time, but didn’t allow for the mass marketing that Sports Illustrated was able to leverage in the late 70′s with poster distribution in Sporting Goods stores and the like.

Due to this limited distribution, the posters are often difficult to find.  In my 20+ years of collecting posters, I have only seen about 30%-40% of Studio One’s that were actually produced!  There are still many to be “found.”  This is what is so amazing about collecting posters…the true rarity.  Imagine if you found a baseball card the was never seen on eBay?  That thrill is available with posters.

I’ve also spent that last 9 years tracking poster pricing on eBay and found that Studio One posters do NOT command a premium (which is great for me!!)  Like most posters, the rarity isn’t really known.  I’ve attached a couple pictures of my personal favorites (hopefully they show up.)

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10 Comments on “1975-1981 Studio One Posters”

  1. postermindstate Says:

    Great info…. I love reading stuff like this. All news to me and I am an avid collector. Keep up the good work.

  2. Mickey Says:

    I have a vintage Mickey Mantle poster that I’m trying to find it’s value and a potential buyer/collector. I believe it’s from 1968 and put out by Renselaar Corp. Photographer was Malcolm Emmons. Anyone know anything about it?

  3. KV Says:

    As a kid I had my room covered in SI Football posters and of course they were thrown out by my mom at some point without my knowledge,still kills me to this day that I didn’t save them.

  4. Bob Hughey Says:

    The old Studio One posters were the best sports posters before or since. I fondly remember my Big Three: Steelers Terry Bradshaw (without a chin strap), Mean Joe Greene and Franco Harris.
    I have only recently purchased another Harris poster, which was a steal on ebay. But my search continues for those vintage Bradshaw and Mean Joe posters, which 30 years ago sold for a whopping $3 apiece…
    I am still kicking myself for giving away or misplacing those rare gems, which I held on to until only about 10 years ago…

  5. Ben Weingarten Says:

    If by poster you mean, original Malcom Emmons PHOTO of Mantle, I believe it to be worth well over 1k.

  6. tyler abbott Says:

    i found a 1974 sporst illistraghted/stuido one, says both.it’s of hank aaron’s 715 home run. it circles the ball in the air. on the back it shows aaron vs. babe ruth. showing the year by year scores of eatch. i was just wondering the value becaseu i cant find anything like it on the internet. help?

    • popperdude Says:

      Hi, the poster is relatively common with a worth between $15 to $25 dollars. They also had a version where there was something on the back as well. Hope this helps.

      Thanks, Jeff

  7. todd wellmann Says:

    anyone reading this able to give me a checklist for seventies posters?….studio one and sports illustrated?…..just wondering what is out there!

  8. Christopher Says:

    I recently found in my father’s attic a box full of (approx 24) LAMINATED posters from Studio One and Sports Illustrated ranging in the years 1968 to 1974. Included is posters of Mickey Mantle photo by Malcom Emmons, black and white posters of Babe Ruth and Ty Cobb, Pete Rose, Hank Aaron, Ernie Banks, Willie Mays, Bill Bradley, The race horse Secretariat, OJ Simpson, John Havilcek, Jerry West, Bobby Orr, Gordy Howe, Kareem Abdul Jabber shooting over Wilt Chamberlain, Kareem as Lew Alcindor, Bobby Hull, and Billy Jean King. There are a few others I have of a couple tennis players, a soccer player, and a figure skater I have never heard of. Does anyone know approx. the worth of this collection? Photographers include: Sheedy & Long, Malcom Emmons, Tony Triolo, Rocky Weldon, Walter Iooss Jr., as well as some others. Please email me at jimmyjammyjim21@gmail.com.

  9. tdwellmann@yahoo.com Says:

    popperdude, help me!…I have noticed in the back of some ’77 Baseball Digests that they advertise a Reggie Jackson poster. If it’s early in the ’77 season, then the poster must be from 1976 correct?….does that mean that there’s a poster out there with Reggie in an Orioles uniform? I’ve never seen a picture of it if it DOES exist….got any info on that?….tdwellmann @yahoo.com


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