1975-1981 Studio One Posters
I’ve been collecting Sports Illustrated posters for many years. I’ve tracked every football and baseball SI poster made from 1968 to 1988 as best I could (including undisclosed variations.) From this passion, I’ve found that the most difficult posters (on average) to obtain are the Studio One produced posters from ’75 to ’81’ish. Studio One held the primary production rights for Pro sports posters from approximately 1975 to 1977. They ushered in the now famous white border look that endured from the late ’70’s through much of the ’80’s.
Unlike Sports Illustrated, Studio One primarly distributed their posters via mail order with ads in various sports related publications. This was relatively standard practice at the time, but didn’t allow for the mass marketing that Sports Illustrated was able to leverage in the late 70’s with poster distribution in Sporting Goods stores and the like.
Due to this limited distribution, the posters are often difficult to find. In my 20+ years of collecting posters, I have only seen about 30%-40% of Studio One’s that were actually produced! There are still many to be “found.” This is what is so amazing about collecting posters…the true rarity. Imagine if you found a baseball card the was never seen on eBay? That thrill is available with posters.
I’ve also spent that last 9 years tracking poster pricing on eBay and found that Studio One posters do NOT command a premium (which is great for me!!) Like most posters, the rarity isn’t really known. I’ve attached a couple pictures of my personal favorites (hopefully they show up.)