Beijing 2008 Summer Olympics Posters – USOC Beauties, but where’s the Primary Logo?

Official posters have been a big part of the Olympic movement for almost the entire modern era, with the first being this classic, published for the 1912 Stockholm Games:

Stockholm 1912 Olympic Games Official Poster Design

The poster that becomes the iconic  “Official Poster” is chosen by the IOC as part of the games themselves, so the Beijing 2008 Official Poster won’t be available for sale until the end of the year, at earliest. (View a history of each year’s Official Poster here; buy reprints for any year here). However, the local Olympic Organizing Committee usually releases a full range of posters in advance, including what becomes known by collectors as the “Primary Logo” poster.

As far as I can tell, there hasn’t been a single poster published yet by the Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCOG). This “Primary Logo” image has been floating around the internet, but there’s no evidence that it has actually been printed as the poster most collectors desire:


If anyone knows where to buy this as a poster, please post a link into the comments section below.

For American Olympic fans, the fine folks at St. Louis-based Fine Art Limited have once again partnered with the USOC to publish a spectacular line of Beijing Olympics posters featuring the work of many world-famous artists. At The Sports Poster Warehouse, we’re carrying the most sporting of the new designs. First, there’s this two-poster combo of gymnastics-themed posters from artists Hopper and Hua Chen:


Next, there’s this USA Swim Team commemorative, featuring the work of noted wildlife artist Susan Sommer-Luarca:


Next, the most attractive of all, Rip Kastaris’ “Victory Horses”, celebrating the official Olympic motto “Swifter Higher Stronger”:

Rip Kastaris Beijing 2008 Olympics Poster

Finally, there’s “We are the Champions”, a glorious cycling scene by whimsical Israeli artist David Schluss:

Beijing 2008 David Schluss Champions Poster

These beautiful posters are collector’s items in their own right – they’re next to impossible to find in stores.

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15 Comments on “Beijing 2008 Summer Olympics Posters – USOC Beauties, but where’s the Primary Logo?”

  1. david rogers Says:

    I’d like to know the size and price of the 2008 olympic poster “dancing”

  2. flaggman Says:

    Dancing? What poster are you referring to?

  3. david rogers Says:

    The poster I’m referring to has a red background and a white shape “looks like” of someone dancing or running.
    below is black brushed letters”Beijing 2008″ and below the colored five circles. I’m hoping to find a 2 foot by 3 foot poster.

  4. david rogers Says:

    I just found out that the IOC poster won’t be available until the end of the year. Bummer!!!

  5. ramona Says:

    End of the year? You mean after the olympics, like December? God, I hope not.

  6. david rogers Says:

    I don’t think so, I think they will be available after the Beijing olympics
    But maybe with all the nonsense going on, they will make them availably sooner. HOPEFULY!!!

  7. I carry Olympic posters in my store, but I don’t have that one yet. I do expect to get it in, so keep your eyes peeled. Here’s the URL for the posters:

    Mike Smith

  8. […] If you are a sports fan, and particularly one that likes collectibles on your favorite teams or players past or present, then you may want to check out The Sports Posters Blog. The blog is dedicated to those in search of the perfect sports poster.  The blogger acknowledges that sports poster publishers are becoming a thing of the past, and thus with licensed sports products being hard to find, the blog would like to inform and entertain, and continue the promotion of sports poster collecting.  To learn more about what this blog has to offer, check out any of their recent bloggeries: More on DAMAC NFL Football Posters (1978-1983) – San Diego Chargers, New York Jets, March Madness – 2008 NCAA Basketball Tournament, DAMAC NFL Theme Art Posters (1978-1983) by Chuck Ren – Dallas Cowboy Variations, Professional Bull Riders Posters – the Toughest Spot on Dirt, A Nod to Uni Watch: Top 10 Posters Featuring Rare Sports Unifroms, and Beijing 2008 Summer Olympics Posters – ISOC Beauties but Where’s the Primary Logo? […]

  9. ramona Says:

    Olympics are six week away; any news on being able to buy a poster yet?

  10. Mar R. Says:

    I am the proud owner of a signed, gymnast themed poster by Hopper.
    Actually, I am the proud owner of an original painting by Hopper,
    called “Daydreaming.”
    He’s an amazing, gifted, unique, original, and extremely talented artist.
    I am an amateur art collector, but no art collection should be without an original Hopper!

  11. MITHIL Says:



  12. Dwight Says:

    Hi, we have the official set of 16 posters from the Beijing 2008 games. Email us at

  13. Do you mind if I quote a couple of your posts as long ass I provide credit and sources back to your weblog?
    My website is in tthe very same niche as yours and myy users would genuinely benefit from some of the information you provide here.

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